A mobile app and clinical dashboard that connects Indiana WIC families with personalized meal planning — and gives WIC dietitians their first real digital channel to clients between clinic visits. Built to close the benefit utilization gap before it becomes program dropout.
Indiana WIC families receive a monthly food package worth $150–$300, but nearly 1 in 5 benefit dollars goes unredeemed. The reasons are consistent: unfamiliar foods, kids refusing new textures, and no guidance between monthly clinic visits.
Nourish WIC syncs with each client's exact benefit package and builds personalized meal plans, expiry alerts, step-by-step recipes, and 60-second cooking videos — organized around what they actually have this month, not generic nutrition advice.
Built from your package · Kroger on 56th St
Pick the food and what you'd like to do
Your foods this month — tap to start cooking
Sorted by redemption rate · click to intervene
Export for ISDH reporting, USDA grant applications, or internal review. This redemption-by-food data doesn't exist anywhere else in the WIC system.
Indiana WIC serves 167,877 participants each month across 145 clinics and 780+ authorized vendors. The program provides $150–$300 in monthly food benefits per family. But nearly 18.5% of those benefits go unredeemed — not because families don't need the food, but because they don't know how to prepare unfamiliar items, their kids refuse new foods, and there is no digital channel between a client and their dietitian between monthly clinic visits.
The consequences compound. Research from the University of Washington (2025) shows that every 10% decrease in benefit redemption is associated with a measurable increase in program dropout risk. Families who stop using their benefits tend to leave WIC entirely — losing the health outcomes the program exists to provide.
| Feature | INWIC App (Indiana) | WICShopper (National) | Nourish WIC |
|---|---|---|---|
| Benefit balance display | ✓ | ✓ | ✓ |
| Barcode scanner | ✓ | ✓ | ✓ |
| Indiana WIC support | ✓ (unreliable) | ✗ | ✓ Purpose-built |
| Personalized meal planning | ✗ | ✗ | ✓ Core feature |
| Expiry alerts by food item | ✗ | ✗ | ✓ |
| Cooking video tutorials | ✗ | ✗ | ✓ Nourish Food School |
| "Kid refused it" help flow | ✗ | ✗ | ✓ |
| Dietitian dashboard | ✗ | ✗ | ✓ Core feature |
| Real-time utilization data | ✗ | ✗ | ✓ |
| Recipe push to client | ✗ | ✗ | ✓ |
| Clinical outcome reports | ✗ | ✗ | ✓ Exportable CSV |
WIC technology is an active federal investment area. The American Rescue Plan Act (2021) allocated $390M specifically for WIC modernization — much of it now in state agency budgets. Indiana ISDH received modernization funds and is actively updating the food package following the April 2024 federal rule change (implementation deadline April 2026).
Grant-funded or no-cost pilot with Indiana ISDH. Deploy to a single county clinic, collect food redemption outcome data.
State SaaS contract with Indiana ISDH. ~$1/participant/month = ~$2M/year at full Indiana enrollment of 167K participants.
Expand to other state WIC agencies using Indiana outcome data. All 88 state WIC agencies are potential customers.
The 2024 food package update takes effect April 2026 — Indiana WIC is actively updating all client education materials right now. The timing couldn't be better.